A solo ad is a type of internet marketing where a marketer pays a publisher to send an e-mail advertisement for the publisher's email list. The e-mail is sent towards the list with no other content or advertisements, which means the term "solo."
The purpose of a solo ad is always to promote a certain product, service, or offer to some targeted audience. The publisher typically lists subscribers who've opted in to obtain emails over a particular topic or niche. The advertiser pays the publisher a charge to deliver a solo ad email towards the list, which will includes a call-to-action to select a web link to the advertiser's website or website landing page.
Solo ads are normally found in the world wide web marketing industry so that you can quickly build an email list, generate leads, and promote products or services. However, great and bad solo ads may vary widely with regards to the quality of the opt-in list, the targeting, along with the offer being promoted.
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